Five Disclosure Tips for Affiliate Marketers
DISCLAIMER: All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The industry is buzzing about endorsement requirements...
View ArticleForget About Clicks! Facebook Scrambles
If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads...
View ArticleLinkConnector Merchant Offers Go Viral with the Network’s Newest Technology,...
Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to...
View ArticleThe Future of Performance Marketing: More Consolidation & Better Social Media...
Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching The post The Future of Performance Marketing: More...
View ArticleWhy You Should Build A Social Distribution Site Today
The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting. So, where do they get their information, news and product recommendations? Social...
View ArticleSecrets of Social Media Conversion
Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if...
View ArticleBlue Ribbon Panel: Interview with Jackie Bates
What are your two or three key performance marketing-related predictions for 2016? Social searching will enter main stage in 2016 for performance marketers. With Facebook’s search engine developments...
View ArticleVergara Settles Social Media False Endorsement Lawsuit
Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content appearing...
View ArticleAdvertiser and Network Responsibilities for What Others Say in Social Media
As previously blogged about here, the FTC actively continues its assault on paid-for rankings, ratings and review websites. The FTC’s Endorsement Guides provide that if there is a “material connection”...
View Article
